Established 2003 – Over 20 years in the game
Peaceful Hooligan is a UK clothing label born from terrace culture, designed for those who want to make a statement without shouting. Established in 2003, the brand blends football casuals heritage with modern streetwear, offering clean, functional designs that stand out through detail and quality rather than flash. Known for its distinctive dove logo, Peaceful Hooligan pieces mix practicality with attitude – from outerwear built to handle the elements to everyday polos, sweats and tees.
Rooted in terrace and street culture
Iconic dove logo symbolising unity and individuality
Practical yet stylish designs for everyday wear
Strong focus on quality fabrics and durability
Blends sportswear, utility, and casual fashion seamlessly
Peaceful Hooligan continues to grow while staying true to its independent, no-nonsense ethos.
Labels that will keep you looking dapper